The New Face to Payday Lending
Its been a while since the last post so I figured I would chime you guys in on the latest news of our internet lending technology. For the longest time, our vision at Synaptic Database was focused on recreating the look and feel of the payday lending industry. I’ve actually written a short blog about “cleaning up” the industry, and I feel like this is the first step into approaching this vision. Now when I say recreating the look and feel, this example is exactly what I mean.
Its a drastic change from some of the sites I’ve seen like Magnum Payday Advance. See the world of difference? I think the mistake a lot of payday loan marketers are making is they’re putting too much emphasis on communicating the fact that “we loan money to anyone”. The industry has gotten older, and the concept of payday loan and finance is now widely understood. Putting giant dollar signs onto your website will not help you get new customers because you’re communicating a old and worn out message.
So what are payday borrowers looking for these days? How do we cultivate a larger consumer base for our services? These are the questions we need to start answering as an industry. The demand is no longer “instant short term loans to bad credit customers”, but instead better customer service, reliability, good financing rates, and a safe and comfortable atmosphere to commit the transaction. How does YOUR COMPANY stand against communicating these new customer perks to this new generation of borrowers?
I’d like to see how everyone’s projects are lining up to approach this new type of marketing effort. I’ll update this post when the website goes live. If you’re impatient, you can check out this link: http://www.temporalcadence.org/clients_2008/moroni/